43
pig costume
Skip itSoft demand (-74.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great113.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£4.39–£27.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad£43K£43K/yr · 109K searches
Growth
Bad-74.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier