55
petticoat
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a small market ($58K/yr) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Great+60.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good957.45avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.88–£29.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.63avg listing price — sweet spot $15–$100
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad£58K£58K/yr · 453K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Returns