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peter rabbit
Skip itSoft demand (-59.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great257.45avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Good£2.76–£38.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£93K£93K/yr · 615K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.2%90-day search growth — must beat 0% to launch