48
personalised keyring
Skip itPrices mostly outside the sweet spot ($2.83–$12.30) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good768.3avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£125K£125K/yr · 554K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.17avg listing price — sweet spot $15–$100
Price range
Bad£2.83–£12.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier