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67

period swimwear

Worth a look

Shows demand growing +171.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 97Conversion 19Competition 91Returns 45Price range 77Avg price 77Brand share 79Review moat 75Quality gap 73

Growth

Incredible+171.4%

90-day search growth — must beat 0% to launch

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Great£15.80

avg listing price — sweet spot $15–$100

Price range

Great£5.66–£46.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good503.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Market size

Okay£178K

£178K/yr · 750K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale