52
peridot
Worth a lookShows low returns (1.2%), but a small market ($15K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great314.46avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.62–£74.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.52avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 77K searches