41
penguin gifts
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,084.84avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£210K£210K/yr · 600K searches
Price range
Okay£0.94–£23.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch