35
penguin costume
Skip itSoft demand (-41.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£18.31avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great451.38avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.81–£24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.0%return rate — above 5% kills the launch gate
Market size
Bad£31K£31K/yr · 52K searches
Growth
Bad-41.0%90-day search growth — must beat 0% to launch