21
peloton
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good662.77avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay£102K£102K/yr · 48K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Avg price
Bad£407.03avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£17.34–£2234.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price