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patterned tights
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great412.86avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£83K£83K/yr · 535K searches
Avg price
Bad£6.11avg listing price — sweet spot $15–$100
Growth
Bad-50.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.29–£9.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand