45
passport holder
Skip itPricing outside the sweet spot ($8.91 avg) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Good£349K£349K/yr · 1.8M searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,979.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Price range
Okay£2.94–£20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.91avg listing price — sweet spot $15–$100