54
passed driving test card
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($4.14 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible46.85avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Okay£1.62–£19.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad£58K£58K/yr · 98K searches
Avg price
Bad£4.14avg listing price — sweet spot $15–$100