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pashmina shawl
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Price range
Okay£7.75–£20.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,066.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay£134K£134K/yr · 839K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale