48
paracord
Skip itPrices mostly outside the sweet spot ($4.58–$15.87) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,771.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay£160K£160K/yr · 425K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Price range
Bad£4.58–£15.87cheapest to priciest tracked listing — scored on the share inside $15–$100