39
panda
Skip itSoft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,035.92avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£147K£147K/yr · 375K searches
Price range
Okay£3.58–£20.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-14.9%90-day search growth — must beat 0% to launch