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pajamas
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,097.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.00avg listing price — sweet spot $15–$100
Price range
Okay£6.26–£20.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£101K£101K/yr · 1.6M searches
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand