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paddington bear costume
Skip itSoft demand (-96.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great106.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£17.68avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.62–£29.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 158K searches
Growth
Bad-96.2%90-day search growth — must beat 0% to launch