48
oyster card holder
Skip itPricing outside the sweet spot ($5.42 avg) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Okay2,052.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.65–£20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£68K£68K/yr · 448K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Signals No Dominant Brand