52
overalls
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-32.2% this quarter) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.08avg listing price — sweet spot $15–$100
Price range
Good£3.54–£48.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,888.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay£112K£112K/yr · 514K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand