32
orange tie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Good+49.0%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,488avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 40K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.17–£8.24cheapest to priciest tracked listing — scored on the share inside $15–$100