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orange jumpsuit
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£4.37–£62.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Great480.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.47avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 93K searches
Growth
Bad-46.7%90-day search growth — must beat 0% to launch