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oompa loompa costume kids
Skip itSoft demand (-81.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great323.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.64avg listing price — sweet spot $15–$100
Price range
Good£9.22–£29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£24K£24K/yr · 92K searches
Growth
Bad-81.8%90-day search growth — must beat 0% to launch