56
oodie
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great£16.79avg listing price — sweet spot $15–$100
Price range
Good£5.76–£33.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£410K£410K/yr · 2.0M searches
Review moat
Okay1,719.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand