52
oodie kids
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but soft demand (-49.0% this quarter) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£14.95avg listing price — sweet spot $15–$100
Review moat
Good841.53avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.59–£31.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£150K£150K/yr · 455K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.0%90-day search growth — must beat 0% to launch