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onesies for boys
Skip itSoft demand (-68.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good555.89avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.76avg listing price — sweet spot $15–$100
Price range
Good£7.88–£25.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£41K£41K/yr · 326K searches
Growth
Bad-68.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand