40
olaf
Skip itSoft demand (-42.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good774.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.61avg listing price — sweet spot $15–$100
Price range
Okay£1.84–£26.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£23K£23K/yr · 82K searches
Growth
Bad-42.2%90-day search growth — must beat 0% to launch