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oasis t shirt
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Review moat
Great215.87avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£14.80avg listing price — sweet spot $15–$100
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.91–£22.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£77K£77K/yr · 410K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale