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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 71Growth 12Conversion 38Competition 37Returns 96Price range 88Avg price 85Brand share 0Review moat 67Quality gap 19

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great£8.63–£80.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£19.17

avg listing price — sweet spot $15–$100

Market size

Good£763K

£763K/yr · 1.3M searches

Review moat

Good825.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand