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novelty t-shirts
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good667.32avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Avg price
Good£12.47avg listing price — sweet spot $15–$100
Price range
Okay£5.82–£23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad£30K£30K/yr · 407K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale