62
nose ring
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good596.53avg incumbent reviews — the moat a new listing must climb
Market size
Good£571K£571K/yr · 1.9M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.21avg listing price — sweet spot $15–$100
Price range
Bad£3.16–£11.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand