39
north face fleeces for men
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£35.98avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great£8.84–£75.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,230.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 99K searches
Growth
Bad-54.7%90-day search growth — must beat 0% to launch
Signals High Returns