41
north face beanie
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.81avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good£5.95–£27.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,680.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay£118K£118K/yr · 329K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-50.0%90-day search growth — must beat 0% to launch