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nike
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Incredible£34.34avg listing price — sweet spot $15–$100
Price range
Great£6.59–£118.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£380K£380K/yr · 2.8M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Bad8,233.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale