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nike hoodie
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible£26.55avg listing price — sweet spot $15–$100
Price range
Great£8.87–£48.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay3,173.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Market size
Bad£19K£19K/yr · 244K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale