54
nighties for women
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good937.41avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Good£12.28avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.42–£22.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£136K£136K/yr · 1.9M searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale