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60

new york yankees cap

Worth a look

Shows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 91Conversion 14Competition 92Returns 78Price range 57Avg price 53Brand share 81Review moat 48Quality gap 53

Competition

Great23%

top-5 click share — an open shelf

Growth

Great+100.5%

90-day search growth — must beat 0% to launch

Brand share

Great54%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good£6.07–£27.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.36

avg listing price — sweet spot $15–$100

Review moat

Okay1,745.41

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£49K

£49K/yr · 362K searches

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