48
neutral shoe polish
Skip itSoft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Good810.58avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.18–£37.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 82K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch