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navy tie
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Growth
Good+56.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,113avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.45–£22.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 80K searches
Brand share
Bad97%top-5 brand share — brand-locked demand