47
name necklace
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£20.39avg listing price — sweet spot $15–$100
Price range
Great£6.80–£51.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good584.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 366K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier