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mum keyring
Skip itSoft demand (-80.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great121avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£3.85avg listing price — sweet spot $15–$100
Market size
Bad£12K£12K/yr · 43K searches
Growth
Bad-80.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.88–£5.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier