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36

mr tumble

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A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 19Conversion 19Competition 27Returns 90Price range 78Avg price 62Brand share 18Review moat 82Quality gap 43

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great356.07

avg incumbent reviews — the moat a new listing must climb

Price range

Great£2.90–£60.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£29K

£29K/yr · 138K searches