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monkey costume
Skip itSoft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Price range
Great£5.55–£65.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.98avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good800.63avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£41K£41K/yr · 155K searches
Growth
Bad-70.0%90-day search growth — must beat 0% to launch