65
modesty pins
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Growth
Great+96.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Review moat
Great494.56avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£4.27avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 105K searches
Price range
Bad£1.72–£8.32cheapest to priciest tracked listing — scored on the share inside $15–$100