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moana toys
Worth a lookShows low returns (0.8%), but weak search conversion (1.4%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Review moat
Good757.01avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.91–£28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Avg price
Okay£11.89avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£102K£102K/yr · 601K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale