40
moana costume
Skip itSoft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great157.14avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Price range
Okay£5.84–£19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 188K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Signals Out of Stock