25
moana 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great239.17avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.83avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
Market size
Bad£4K£4K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.42–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100