39
mittens
Skip itSoft demand (-82.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good655.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.82–£20.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 208K searches
Growth
Bad-82.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier