50
military boots
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible£38.91avg listing price — sweet spot $15–$100
Price range
Great£15.54–£101.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,951.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 375K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale