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miles morales costume
Skip itSoft demand (-64.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great149.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.59avg listing price — sweet spot $15–$100
Price range
Great£9.65–£55.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 119K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-64.2%90-day search growth — must beat 0% to launch