50
mickey mouse
Worth a lookShows low returns (0.9%), but soft demand (-12.0% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Price range
Good£2.30–£44.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good780.53avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£168K£168K/yr · 701K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.0%90-day search growth — must beat 0% to launch